marketing basics

marketing basics

Creating Engaging Content to Improve User Engagement

Creating Engaging Content to Improve User Engagement on Your Website

It is super important to create a website that not only looks great, but also engages your website users. Providing high quality content delivered in an easy to understand format is key to connecting with your audience. Here are some tips for creating engaging website content that will help keep your genuine website visitors interested …

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Understand your customer with Website Analytics

How Website Analytics Can Help Your Business

Having website analytics set up on your website can provide super valuable insights into your audience, their behaviour, and their preferences. This gives you the tools to make decisions in relation to improving your website to achieve a better customer journey, and to help you achieve your business goals. Read more about the analytics we …

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Why Customer Journeys Matter

Why Your Customer Journey Matters in Small Business Website Design

Hey there small business owner! Are you thinking about designing a website for your biz? Before you dive in, have you considered the customer journey? It’s a pretty important aspect to keep in mind. The customer journey refers to the steps a potential customer takes when they’re checking out your products or services. By understanding …

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Maximizing Your Website’s Potential: An Essential Guide to Effective Keyword Usage

As a web designer, I know the importance of keywords when it comes to optimizing your website for search engines. Keywords are the phrases and terms that people type into search engines when they’re looking for information online. And by using the right keywords in your website, you can help search engines understand what your …

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understanding the customer journey

The Essential Guide to Understanding the Customer Journey for Small Business Owners

The customer journey is a term used to describe the steps a customer takes when considering, purchasing, and using a product or service. In other words, it’s the process a potential customer goes through to learn about your business, decide whether to buy from you, and hopefully become a loyal customer. For small business owners, …

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