Have you been told to get testimonials for your business and wondered how they help?

Positive testimonials from satisfied customers can be a powerful tool for building trust and credibility. You can include testimonials on your homepage, service or product pages, or create a dedicated page for them. To understand more about how testimonials and reviews can help your business (even negative reviews!) read our blog on asking for reviews from customers.

When we see real people’s responses we are drawn into the sale and feel that we are buying something credible. It gives us as a buyer reassurance that the claims that are being made are true.

Do you check out people’s testimonials before you work with them or purchase a product from them? How do you find testimonials influence your buying decision?

This post concludes our series on Essential Website Content. If you haven’t read all of them, click here to read the first post in our series on Essential Website Content and learn what pages to include in your website.