If your small business website has been running for a while, at some point you might find that your website is no longer serving your business well.
Maybe you’re not getting the same volume of enquiries, or sales might be down. Whilst there might be a number of reasons for this, one area to look at would be the User Experience (UX) for visitors who are visiting your website.
I highly recommend that you jump onto your website and browse as if you were a customer visiting it for the first time.
- As a customer, what questions would you ask or what actions might you take?
- How persistent does a customer need to be to find the information they need?
- Are you able to navigate the website intuitively?
- Is it easy for the customer to take the next step in their customer journey with you?
Once you’ve gone through this process, consider if potential clients might be checking out of the customer journey and losing interest. Maybe your website isn’t even showing up in searches, or you realise that your business focus has changed and your website no longer reflects your business and service offerings.
If this is the case, it might be time to consider a website redesign.
A website redesign is a major undertaking for any business, but it can bring numerous benefits, especially for small businesses. In this article, we’ll explore why a website redesign is worth considering and how to approach the process to get the most out of it.
- Improving User Experience
One of the most significant benefits of a website redesign is the opportunity to improve the user experience (UX) for your visitors. By updating the layout, navigation, and content, you can make your website more intuitive, accessible, and enjoyable for users.
A positive user experience can lead to longer visit times, more engagement, and higher conversion rates – yay!
- Boosting Search Engine Rankings
Search engines prioritise websites that provide a positive user experience and regularly update their content. A website redesign can help improve your website’s search engine rankings by making it more user-friendly, faster, and more SEO-friendly.
With better rankings, you’ll attract more visitors and generate more leads – awesome!
- Increasing Website Traffic
A well-designed website can help you increase website traffic by making it easier for visitors to find and engage with your content (see our blog series on Essential Website Content). A website redesign can help you optimize your website for search engines, improve the layout and navigation, and create a more engaging user experience.
With more website traffic, you’ll have a better chance of reaching your target audience and generating leads – woo-hoo!
- Establishing Your Brand Identity
Your website is an essential part of your brand identity. A website redesign gives you the opportunity to establish or refresh your brand identity online. By choosing the right color scheme, font, and imagery, you can create a website that accurately represents your brand and appeals to your target audience.
A consistent brand identity across all channels can increase brand recognition and customer loyalty… we LOVE loyal customers!
- Better Mobile Experience
With more and more internet users accessing websites on mobile devices, it’s critical to have a mobile-responsive website. A website redesign gives you the opportunity to make sure your website is optimized for mobile users, providing them with a positive user experience no matter what device they use.
A mobile-friendly website can increase engagement and conversion rates, especially for local businesses – that’s what we want!
Our passion here at Little Biz is creating websites that your customers will love. Our websites reflect your current branding and showcase your service/product offerings. We focus on ease of use for your website visitors to find what they need whilst also showing off what you do, why and how. You can find out more about our Website Services here.
If you’re ready to reap the benefits of a website redesign, contact us today!
To discover how to to get the most out of the website redesign process, have a read of our next blog: Approaching the Website Redesign Process