Clearly showcase what you offer and how it benefits your audience.
Your Services or Products pages are where the magic happens – it’s the place to show off what you do best and how it can help your customers. Whether you’re selling a service, products (or both) these pages needs to be simple, clear, and super easy for visitors to navigate.
What Should Your Services or Products Pages Include?
- Clear Descriptions
Think of this page as your shop window. You need to describe your services or products so customers instantly understand what they are and why they need them. Highlight the benefits, not just the features – how does what you offer solve a problem or make their life better? - High-Quality Visuals
People are visual creatures, so include great images or videos of your products or services in action. A well-shot photo or an engaging demonstration video can make all the difference. Show your audience what they’re getting in a way that’s irresistible. - Call-to-Actions (CTAs)
Don’t leave your audience guessing what to do next! Guide them on what to do next or where to go next. Make sure you are using clear, action-driven CTAs like “Book a Consultation,” “Shop Now,” or “Get Started.” Your CTA’s should stand out from the rest of your content and be easy to click. - E-Commerce Made Simple
If you’re selling products, we highly recommend using WooCommerce. It’s a powerful WordPress plugin that looks great, works smoothly, and makes selling online a breeze. With WooCommerce, you can easily manage physical and digital products, inventory, and orders – all while giving customers a seamless shopping experience. - Payment Gateways
If your customers can purchase online, make the checkout process easy and stress-free with payment options like PayPal, Stripe, or Square. Your customers will appreciate the convenience, and you’ll make it easier for them to click “Buy Now.” - Testimonials
Adding client testimonials, or snippets of testimonials throughout your products or services pages will give customers the confidence and social proof that you know what you are doing, or the product is good. This may be the one thing that pushes the website visitor into becoming a client, so ensure the testimonials or reviews are real and relevant to this particular product or service. - Each Service / Product Needs Content
Every single service offering or product you offer will need it’s own content on the website – ideally it’s own page. If you are just starting out and don’t have much content, then starting imperfectly is better than waiting until it is all perfect – but you will want to come back and create a service page for each of your services, and ensure product descriptions are completed properly. - Don’t Forget The Important Stuff…
If you are selling products – ensure you have given all the information that people will be needing. This includes dimensions, weights, a sizing guide for clothing or shoes, shipping information, etc. If you are selling services, then ensure you are communicating how you will deliver these services and some FAQ’s. By providing this information, you will be answering buyer objections before they even ask!
Need Help Perfecting These Pages?
Creating your Services or Products pages can feel overwhelming, but we’re here to make it simple. Whether you need help with writing your content, setting up WooCommerce, or integrating payment options, we’ve got you covered. Book a session with us today, and let’s make your website work for you!
More From Little Biz
If you’re wondering what else you need to kickstart your website, check out our free e-book, “Little Known Secrets of What You Need to Know Before Engaging a Web Designer.” It’s packed with tips and insights to help you create a website that works for your business from day one.
Click here to read the next blog in our series on Essential Website Content.