Little Biz: Growing Local Businesses, Growing Local Communities
Little Biz: Growing Local Businesses, Growing Local Communities

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This hands-on workshop is for business owners who already have a website, but aren’t sure if it’s doing what it should! Whether you built it yourself or hired a professional, this session will help you understand what’s working, what’s not, and how to improve it.

We’ll cover how to align your website with your ideal customer journey, write SEO-friendly content that speaks to both people and search engines, and explore the power of tools like Google Search Console, Analytics, and Hotjar. You’ll also learn how to perform a mini audit of your site, and discover simple ways to improve accessibility and usability. 

This workshop is perfect for business owners who want to feel more confident about their website and take practical, doable steps to make it work harder for their business.

Workshop Outline

Part 1: Target Market & User Journey

  • Understanding your ideal customer
  • Mapping the customer journey from first click to conversion
  • Common website structure mistakes
  • Mini activity: What’s the #1 goal of your homepage?

Part 2: SEO-Focused Content & AIO

  • What is SEO-focused content? (and what it’s not!)
  • Keyword research tips without the overwhelm
  • Writing for your target market and AI: What is AIO content?
  • Real-life examples of optimised vs generic content

Part 3: Analytics & Insights

  • Google Analytics (GA4): Know what to focus on
  • Google Search Console (GSC): Your behind-the-scenes SEO dashboard
  • Hotjar: Seeing what your visitors actually do
  • Live demo or screenshots of key features

Part 4: Auditing Your Website

  • What makes a great website? (structure, speed, mobile-friendliness)
  • How to spot gaps in your current site
  • Mini audit checklist + peer/self-review

Part 5: Website Accessibility Basics

  • Why accessibility matters (even for small sites)
  • 5 quick fixes anyone can implement

Q&A and Live Examples

  • Open floor: questions, examples, and suggestions
  • Optional: participant audit or walkthrough (1–2 sites)

Proudly presented by Melissa Ahlquist from Little Biz. 

Wanneroo Business Association’s workshops are designed to help you build practical skills and grow your business alongside other local professionals.

This FREE workshop is perfect for business owners across all sectors. 

BOOK YOUR SPOT
BOOK YOUR SPOT
Workshop Date:
26 August 2025
Workshop Start Time:
9:00 am
Workshop Duration:
3 hours
Workshop Location:
Enterprise House, 935 Wanneroo Road, Wanneroo, WA
About the Presenter:
As the catalyst for transformation and the spark behind the Little Biz and Outdoor Beanbags success stories, Melissa will empower small business owners with the skills needed to plan, design, and optimise a successful website for their business. Melissa has been deeply immersed in small business space since 2009, leaving her mark in various businesses & ventures. From her role in family businesses, to her own endeavours with her husband, Melissa’s entrepreneurial drive is unstoppable. With a trailblazing spirit, Melissa embarked on her entrepreneurial journey in 2012, building her first online business from the ground up. Now, as a self-proclaimed serial entrepreneur, Melissa embraces every challenge as an opportunity to grow, learn, and conquer new frontiers. Her resilience and unwavering determination shine through her captivating talks, inspiring audiences with real-life experiences and empowering insights.
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